Laurence Lim Dally

Founder & Managing Director

After working for several years at QualiQuanti and committing herself for diversity and equal opportunities within the French Government, Laurence Lim Dally moved to Hong Kong and founded Cherry Blossoms. She is now between New York City, Paris & Hong Kong.

Laurence graduated from HEC School of Management, holds Master’s degrees in Humanities and English from the Sorbonne University and degrees in Mandarin from the Chinese University of Hong Kong and the INCALCO in Paris

Sadie Chen

Head of Research

Passionate about branding and Chinese culture,  Sadie is a creative mind who loves to navigate between  Chinese and Western culture. She has 6 years of experience in communication agencies as brand strategist. Sadie holds a Master’ s degree in Marketing from the City University of Hong Kong and a Bachelor’ s degree in Business Administration from the Shanghai University of International Business and Economics.

Zhuang Yin


Yin is a Shanghainese, holding BA (hons) in Visual Communication from Hong Kong Polytechnic University and Master degree of Fine Art in Creative Media from City University of Hong Kong.

Bettina Ding


Bettina holds an MSci from the University of Bristol, and has worked several years in brand consulting – specialising in market and cultural research. Having lived in mainland China, Australia, Hong Kong, UK and Switzerland, Bettina’s passion lies in communicating the intricacies of culture between East and West.

Qiurui Guo

Cultural & Marketing researcher

Qiurui comes from Tianjin. She holds a BA (hons) in International Communications from the University of Nottingham China and Master degree in Communication and New Media from City University of Hong Kong.

Doris Wu

Cultural & Marketing researcher

Doris holds an BA(hons) in Journalism and Communication from Xiamen University and a MA(hons) degree in creative media from the City University of Hong Kong. She has developed her passion for Eastern and Western art and culture and skills for elaborating impactful content, as a journalist for a TV station.

Amber Cheng

Cultural & Marketing researcher

Amber comes from Xi’an. She holds a Bachelor degree in Communication from Wuhan University and a Master degree in Advertising from The Chinese University of Hong Kong.

Jingyi Xu

Cultural & Marketing researcher

Jingyi is from Hangzhou. She is passionate about cultural diversity. She holds a BA in English and Anthropology from Xiamen University, as well as a MA in Anthropology from The Chinese University of Hong Kong.