The Chinese Men’s Cosmetics Market is Getting Polarized
Why Brands Should Localize CSR Strategy During COVID-19
Do Chinese Millennials Want Diversity in Fashion Ads?
How Western Brands Should Adapt Their Marketing for Chinese Culture
French Boss, épisode 20. Laurence Lim: ” Mon métier, productrice de jus de crâne” (FR)
Can Luxury Brands Stand Out With Humor?
French Boss spécial coronavirus. “Rebondir”, épisode n° 2
In New York, the future of luxury relies on the balance between digital and human
How should luxury brands represent masculinity in China?
The New Perfume Market for Chinese Millennials Men – A User’s Guide
How can luxury brands attract Mainland millennial travellers to Hong Kong?
K-beauty: is China falling out of love with Korean cosmetics?
Luxury on the Move
The Korean wave hits fashion and lifestyle in China
Gucci’s pioneering ‘hybrid voice’ on WeChat
Comeback kings: the Instagram royals who reinvented Asia’s monarchies
Not all white: how K-pop and Asian hip hop made tanned look popular with some subcultures
The transcultural appeal of the K-Wave
What are the new challenges for luxury brands in China?
South Korean stars fronting brands in China face an uncertain future
Brands that portray Chinese women as successful and powerful are gaining an edge
Show real in China? The evolving portray of women in Chinese cinema
Six cringeworthy blunders brands make in China
Hollywood, Bollywood, Hallyuwood
Tendances et influences du marché chinois
Why western companies like LinkedIn need Chinese brand names
What makes online luxury video campaigns go viral in china?
China: spirits in the land of ultra-luxury
Your branding must resonate twice in China
China connect: six ways to win in China
Kering: “Le clin d’oeil fait aux origines de la famille Pinault est important” (FR)
Les surprises de l’eldorado chinois (FR)
Luxe : les surprises de l’eldorado chinois (FR)
Of Luxury and the Chinese Eldorado: Surprise, Surprise
What’s in a name? A language barrier
Chinese and Italian sensibilities merge in China’s first luxury brand for men
From Mao Jackets to wrinkled silk suits
Cibler juste dans l’Empire du Milieu (FR)
La Chine fait REVER (FR)
Catching the China wave
Luxury in China: K-pop non-stop
Decoding Korea’s Influence in China
How to Create Powerful Online Videos
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