Gucci’s pioneering ‘hybrid voice’ on WeChat

Comeback kings: the Instagram royals who reinvented Asia’s monarchies

The transcultural appeal of the K-Wave

The Korean wave hits fashion and lifestyle in China

South Korean stars fronting brands in China face an uncertain future

Brands that portray Chinese women as successful and powerful are gaining an edge

Show real in China? The evolving portray of women in Chinese cinema

Six cringeworthy blunders brands make in China

Hollywood, Bollywood, Hallyuwood

Tendances et influences du marché chinois

Why western companies like LinkedIn need Chinese brand names

What makes online luxury video campaigns go viral in china?

China: spirits in the land of ultra-luxury

Your branding must resonate twice in China

China connect: six ways to win in China

Kering: “Le clin d’oeil fait aux origines de la famille Pinault est important” (FR)

Les surprises de l’eldorado chinois (FR)

Luxe : les surprises de l’eldorado chinois (FR)

Of Luxury and the Chinese Eldorado: Surprise, Surprise

What’s in a name? A language barrier

Chinese and Italian sensibilities merge in China’s first luxury brand for men

From Mao Jackets to wrinkled silk suits

Cibler juste dans l’Empire du Milieu (FR)

La Chine fait REVER (FR)

Cathing the China wave