How Western Brands Should Adapt Their Marketing for Chinese Culture

French Boss, épisode 20. Laurence Lim: ” Mon métier, productrice de jus de crâne” (FR)

Can Luxury Brands Stand Out With Humor?

French Boss spécial coronavirus. “Rebondir”, épisode n° 2

In New York, the future of luxury relies on the balance between digital and human

How should luxury brands represent masculinity in China?

The New Perfume Market for Chinese Millennials Men – A User’s Guide

How can luxury brands attract Mainland millennial travellers to Hong Kong?

K-beauty: is China falling out of love with Korean cosmetics?

Luxury on the Move

The Korean wave hits fashion and lifestyle in China

Gucci’s pioneering ‘hybrid voice’ on WeChat

Comeback kings: the Instagram royals who reinvented Asia’s monarchies

Not all white: how K-pop and Asian hip hop made tanned look popular with some subcultures

The transcultural appeal of the K-Wave

What are the new challenges for luxury brands in China?

South Korean stars fronting brands in China face an uncertain future

Brands that portray Chinese women as successful and powerful are gaining an edge

Show real in China? The evolving portray of women in Chinese cinema

Your branding must resonate twice in China

China connect: six ways to win in China

Kering: “Le clin d’oeil fait aux origines de la famille Pinault est important” (FR)

Les surprises de l’eldorado chinois (FR)

Luxe : les surprises de l’eldorado chinois (FR)

Of Luxury and the Chinese Eldorado: Surprise, Surprise

What’s in a name? A language barrier

Chinese and Italian sensibilities merge in China’s first luxury brand for men

From Mao Jackets to wrinkled silk suits

Cibler juste dans l’Empire du Milieu (FR)

La Chine fait REVER (FR)

Catching the China wave

Luxury in China: K-pop non-stop

Decoding Korea’s Influence in China

How to Create Powerful Online Videos