Will an Elevated Ralph Lauren Resonate in China?         All eyes on China: Key takeaways From the 2022 Luxury Symposium


Can Bosideng Climb its Way into the High-end Market? Decoding China’s Louis Vuitton x Supreme Love Affair   Is There an Opportunity for Adaptive Fashion in China?                           

Why Brands Should Localize CSR Strategy During COVID-19

Do Chinese Millennials Want Diversity in Fashion Ads?

How Western Brands Should Adapt Their Marketing for Chinese Culture

French Boss, épisode 20. Laurence Lim: ” Mon métier, productrice de jus de crâne” (FR)

Can Luxury Brands Stand Out With Humor?

French Boss spécial coronavirus. “Rebondir”, épisode n° 2

In New York, the future of luxury relies on the balance between digital and human

How should luxury brands represent masculinity in China?

The New Perfume Market for Chinese Millennials Men – A User’s Guide

How can luxury brands attract Mainland millennial travellers to Hong Kong?

K-beauty: is China falling out of love with Korean cosmetics?

Luxury on the Move

The Korean wave hits fashion and lifestyle in China

Gucci’s pioneering ‘hybrid voice’ on WeChat

Comeback kings: the Instagram royals who reinvented Asia’s monarchies

Not all white: how K-pop and Asian hip hop made tanned look popular with some subcultures

The transcultural appeal of the K-Wave

What are the new challenges for luxury brands in China?

South Korean stars fronting brands in China face an uncertain future

Brands that portray Chinese women as successful and powerful are gaining an edge

Show real in China? The evolving portray of women in Chinese cinema


Six cringeworthy blunders brands make in China

Hollywood, Bollywood, Hallyuwood

Tendances et influences du marché chinois

Why western companies like LinkedIn need Chinese brand names

What makes online luxury video campaigns go viral in china?

China: spirits in the land of ultra-luxury

Your branding must resonate twice in China

China connect: six ways to win in China

Kering: “Le clin d’oeil fait aux origines de la famille Pinault est important” (FR)

Les surprises de l’eldorado chinois (FR)

Luxe : les surprises de l’eldorado chinois (FR)

Of Luxury and the Chinese Eldorado: Surprise, Surprise

What’s in a name? A language barrier

Chinese and Italian sensibilities merge in China’s first luxury brand for men

From Mao Jackets to wrinkled silk suits

Cibler juste dans l’Empire du Milieu (FR)

La Chine fait REVER (FR)

Catching the China wave

Luxury in China: K-pop non-stop

Decoding Korea’s Influence in China

How to Create Powerful Online Videos