Gucci’s pioneering ‘hybrid voice’ on WeChat
Comeback kings: the Instagram royals who reinvented Asia’s monarchies
The transcultural appeal of the K-Wave
The Korean wave hits fashion and lifestyle in China
South Korean stars fronting brands in China face an uncertain future
Brands that portray Chinese women as successful and powerful are gaining an edge
Show real in China? The evolving portray of women in Chinese cinema
Six cringeworthy blunders brands make in China
Hollywood, Bollywood, Hallyuwood
Tendances et influences du marché chinois
Why western companies like LinkedIn need Chinese brand names
What makes online luxury video campaigns go viral in china?
China: spirits in the land of ultra-luxury
Your branding must resonate twice in China
China connect: six ways to win in China
Kering: “Le clin d’oeil fait aux origines de la famille Pinault est important” (FR)
Les surprises de l’eldorado chinois (FR)
Luxe : les surprises de l’eldorado chinois (FR)
Of Luxury and the Chinese Eldorado: Surprise, Surprise
What’s in a name? A language barrier
Chinese and Italian sensibilities merge in China’s first luxury brand for men
From Mao Jackets to wrinkled silk suits
Cibler juste dans l’Empire du Milieu (FR)
La Chine fait REVER (FR)
Cathing the China wave
