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April 1, 2022

LUXURY’S GUIDE TO NAVIGATING CENSORSHIP IN CHINA

By cherryblossoms | brands' communication, culture, culture, in the media | No Comments

2021 will be remembered as the “Year of the Crackdowns.” An intensification of…

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February 22, 2022

THE 2022 LUXURY SYMPOSIUM “ALL EYES ON CHINA”

By cherryblossoms | culture, in the media, Uncategorized, webinar | No Comments

The French Chamber in Hong Kong held the 6th edition of the…

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November 14, 2021

Make it relevant: Diversity and inclusion in China ads

By cherryblossoms | blog, in the media | No Comments

The #BlackLivesMatter movement accelerated companies’ concern for Diversity & Inclusion. Global brands’…

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March 22, 2021

Culture Flow, Episode 20. “How to Decode Cultures to Build Your Brand Identity”

By cherryblossoms | blog, brands' communication, brands' communication, culture, culture, in the media | No Comments

“This approach that I apply to brands, this idea to de-center themselves…

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March 5, 2021

The Luxury Item, Season 3 Episode 3, with Laurence Lim Dally

By cherryblossoms | blog, brands' communication, culture, in the media, Uncategorized | No Comments

  Our founder and managing director, Laurence Lim Dally, was featured on…

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January 14, 2021

Decoding Chinese New Femininities

By cherryblossoms | blog, brands' communication, culture, in the media, webinar | No Comments

On January 14th, Laurence Lim Dally, Founder and Managing Director of Cherry…

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December 15, 2020

Vlan!, épisode 155. “La chine, un modèle pour la france? Avec Laurence Lim Dally”

By cherryblossoms | blog, brands' communication, in the media | No Comments

  “Laurence Lim Dally est une femme inspirante, entrepreneure, experte de la…

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November 13, 2020

As Told By Nomads, Episode 553. “Dissecting Branding Identity With Laurence Lim Dally”

By cherryblossoms | blog, brands' communication, in the media | No Comments

In this episode, Tayo Rockson, host of the podcast “As Told By Nomads”…

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November 6, 2020

Localizing Communication in China

By cherryblossoms | blog, brands' communication, culture | No Comments

Localization of brands’ communication in China is fundamental yet complex. Much more…

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September 4, 2020

Why Brands Should Localize CSR Strategy During COVID-19

By cherryblossoms | blog, culture, in the media | No Comments

The COVID-19 crisis is increasing consumers’ eco-consciousness and expectation that companies become…

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May 20, 2020

How Western Brands Should Adapt Their Marketing for Chinese Culture

By cherryblossoms | blog, culture, in the media | No Comments
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April 22, 2020

French Boss, épisode 20. Laurence Lim: ” Mon métier, productrice de jus de crâne”

By cherryblossoms | blog, in the media | No Comments

  Au micro de French Boss cette semaine, Laurence Lim, 41 ans,…

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April 9, 2020

Can Luxury Brands Stand Out With Humor?

By cherryblossoms | blog, brands' communication | No Comments

During the many, many weeks of lockdown in China, social media channels…

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