December 27, 2017 The Transcultural Appeal of the K-Wave By cherryblossoms | press review | No Comments The universal appeal and of South Korean pop culture movements have launched… Read More
December 1, 2017 The Korean wave hits fashion and lifestyle in China By cherryblossoms | press review | No Comments At most Chanel events, the brand’s Asia ambassador, G-dragon is a front… Read More
November 27, 2017 South Korean stars fronting brands in China face an uncertain future By cherryblossoms | press review | No Comments Celebrities have fronted for brands such as Gucci, Calvin Klein and Esprit,… Read More
November 17, 2017 Brands that portray Chinese women as successful and powerful are gaining an edge By cherryblossoms | press review | No Comments The mainland’s women are voting with their cash, favouring brands that deliver… Read More
November 16, 2017 Catching the China Wave: global marketers pool their knowledge in China’s unique and ever-changing digital scene By cherryblossoms | press review | No Comments TIME TO SHARE: Panelists talk about the characteristics of Chinese customers at… Read More