Between K-pop music and many TV series over the years, Korean culture has been wildly successful in China, representing an ‘acceptable’ and aspirational form of western culture. Laurence Lim Dally,…
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As many brands during this season, Hogan, Italian shoe brand belonging to the Tod’s group, prepares to celebrate in its own way the coming Chinese New Year. Whereas Starbucks would usually sell…
The recent pro-democracy movement conducted in Hong Kong, in favor of the universal suffrage, may confirm, for Westerners, its historic image as Chinese “gateway” to the West,sensitive to “progressive” ideas. Indeed,…
Like brands, singers can also strive to appeal to the Chinese audience – with more or less success. First, by performing concerts in China. Mariah Carey, one of the earliest popular…
