The Chinese luxury market is unique and temperamental. How does a brand balance its global identity but resonate well with Chinese consumers? Localisation for the Chinese market is now common…
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Category Archives: culture
Laurence Lim Dally inaugurated BNP Paribas’ Diversity and inclusion week in Hong Kong, with the topic of cultural diversity, on Monday October 16th, organized with MixCity. This presentation pointed out…
What does it mean to be feminine in China today? The ideals of femininity have been evolving in China since ancient history. The Confucian moral heritage and the Western influence…
The recent pro-democracy movement conducted in Hong Kong, in favor of the universal suffrage, may confirm, for Westerners, its historic image as Chinese “gateway” to the West,sensitive to “progressive” ideas. Indeed,…
Like brands, singers can also strive to appeal to the Chinese audience – with more or less success. First, by performing concerts in China. Mariah Carey, one of the earliest popular…
