THE 2022 LUXURY SYMPOSIUM “ALL EYES ON CHINA”

The French Chamber in Hong Kong held the 6th edition of the Luxury Symposium, a virtual luxury sector conference, on February 22nd, 2022.

The event gathered more than 20 international speakers to discuss the topic of “All eyes on China” to understand the forces shaping China today, navigate new consumer demands, and prepare for luxury’s digital and sustainable future.

To tackle those questions, Doris Wu, Senior Consultant of Cherry Blossoms Intercultural Branding was invited as one of the guest speakers to give her insightful presentation on the ongoing Chinese femininity trends in the context of the “She economy” in China.