Culture Flow, Episode 20. “How to Decode Cultures to Build Your Brand Identity”

“This approach that I apply to brands, this idea to de-center themselves through their distorted mirror or a changed perspective, I apply it to myself when I changed countries, which I did twice. And I think this is great for your individuation process, what you call ‘define your identity’…[but] I don’t try to ‘define my identity’, I try to build my identity.” – Laurence Lim Dally

Thank you to Laurentine Insonere Amaliza for hosting our founder, Laurence Lim Dally, on this episode of Culture Flow and for the insightful discussion on the crossroads of personal identity, interculturality, and brand identity!