Decoding Chinese New Femininities

On January 14th, Laurence Lim Dally, Founder and Managing Director of Cherry Blossoms Intercultural Branding spoke with Myriam Serrano, CEO of Maison Alaïa, and Caroline Loubatieres, Marketing Director APAC of Richemont, in a webinar for French Founders about the new conceptions and representations of femininities, feminism in China and how Western brands can best engage with Chinese women.