Localization of brands’ communication in China is fundamental yet complex. Much more than a translation job, a resonating localization requires meticulous consideration of local societal values and cultural specificities.
Communicating well in the Chinese market becomes even more important in the post-COVID era, as Chinese consumers, less worried about the health crisis, have very different priorities and concerns from the rest of the world.
On November 6th, Laurence Lim Dally, Founder and Managing Director of Cherry Blossoms, was invited to share her insights on Western brands’ challenges in China with Global Brand Management students from the Fashion Institute of Technology of New York City.
Special thanks to Delphine Horvath for inviting us!