Decoding the new Chinese women generation

Chinese women in motion:  representations of Chinese women in Chinese media

Who is the new generation of Chinese women? What are the new conceptions and representations of femininity, beauty, seduction? And beyond, what are the new values and aspirations of Chinese women?

How do Chinese femininities are evolving? What cultural gap remains between China and the West? What are the lessons for Western brands to better “resonate” with the new Chinese women?

Cherry Blossoms was proud to participate to a French Founders event in New York with Erwan Rambourg, the author of The Bling Dynasty, on March 27th 2018.

Laurence Lim Dally, Managing Director of Cherry Blossoms discussed about the evolution of Chinese femininities, its new representations and the way brands can better resonate with the Chinese new generation of women.