New digital localization strategies for luxury brands in China

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Cherry Blossoms was pleased to host an event organized by French Founders, at their office in Sai Ying Pun, Hong Kong, on February 6th 2018.

Laurence Lim Dally, Managing Director of Cherry Blossoms talked about the risk for brands to lose control of their communication in China and the challenge of producing a “resonating” brand content in China, through WeChat and the choice of the right KOLs.