Closer to China

Build a bridge between Western brands and Chinese consumers

Cultural decoding

Assessing the “resonance” of brands in China

ANGLE

Branding consulting & strategy

Taking into accounts the Chinese perspective

ACTIVITIES

CHERRY#PICKS

The programme decoding China

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Cherry Blossoms Marketing Research & Consulting
is a boutique marketing agency based in Hong Kong.

"Building a bridge between East and West,
helping brands better resonate in China. "

− OUR AMBITION

"Assessing brands’ perception from a Chinese perspective,
providing an in-depth understanding of local trends and Chinese consumers’ cultural differences
– in terms of mindset, aesthetic sensibility, representations and values. "

− OUR APPROACH

"Considering China as an opportunity to renew brands’ inspirations and creativity. "

− OUR PHILOSOPHY

The programme decoding China
providing the keys to understand Chinese culture, trends and dynamics,
in order to better do business and communicate in China.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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