The Chinese luxury market is unique and temperamental. How does a brand balance its global identity but resonate well with Chinese consumers? Localisation for the Chinese market is now common…
Cherry Blossoms Marketing Research & Consulting
"Building a bridge between East and West,− OUR AMBITION
helping brands better resonate in China. "
"Assessing brands’ perception from a Chinese perspective,− OUR APPROACH
providing an in-depth understanding of local trends and Chinese consumers’ cultural differences
– in terms of mindset, aesthetic sensibility, representations and values. "
"Considering China as an opportunity to renew brands’ inspirations and creativity. "− OUR PHILOSOPHY
The programme decoding China
providing the keys to understand Chinese culture, trends and dynamics,
in order to better do business and communicate in China.