The China Connect Paris 9th edition, “The Experience Economy“ was held on March 12th and 13th . Laurence Lim Dally, Marketing Director of Cherry Blossoms decoded brands’ interactive experience in China. Whereas 8 years…
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Cherry Blossoms Marketing Research & Consulting
With China’s vision of the Greater Bay Area becoming a reality and Shenzhen shining as a new technology and cultural hub, many start to cry wolf about the “decline” of…
On November 5th, Laurence Lim Dally, Marketing Director of Cherry Blossoms and Bettina Ding, Marketing Consultant of Cherry Blossoms at the FCCIHK Luxury Symposium talked about the attractiveness of Hong…
Interview of Laurence Lim Dally, Managing Director of Cherry Blossoms Market Research & Consulting, on September 20th 2018 by CPP- The Business of Luxury. Laurence talked about the new challenges of…
Crazy Rich Asians, romantic, Cinderella-like comedy, N°1 at the US box office, and highly mediatized, is the first Hollywood studio production to feature an exclusive Asian cast in decades. A…
The W.IN forum (Women in Innovation Forum) took place on May 21st, around the Manifesto: “Diversity powers innovation”. “It’s 2018 and diversity at the top remains a challenge. We need to be more strategic…
Chinese women in motion: representations of Chinese women in Chinese media Who is the new generation of Chinese women? What are the new conceptions and representations of femininity, beauty, seduction?…
Cherry Blossoms was pleased to host an event organized by French Founders, at their office in Sai Ying Pun, Hong Kong, on February 6th 2018. Laurence Lim Dally, Managing Director…
The Chinese luxury market is unique and temperamental. How does a brand balance its global identity but resonate well with Chinese consumers? Localisation for the Chinese market is now common…
Laurence Lim Dally inaugurated BNP Paribas’ Diversity and inclusion week in Hong Kong, with the topic of cultural diversity, on Monday October 16th, organized with MixCity. This presentation pointed out…
Laurence Lim Dally’s Hong Kong based branding agency Cherry Blossoms helps western brands bridge the cultural gap with Asian consumers. A long-time observer of female representation on screen in China,…
What does it mean to be feminine in China today? The ideals of femininity have been evolving in China since ancient history. The Confucian moral heritage and the Western influence…
The unprecedented lesbian kiss between two high school students on a Korean TV drama last month raised controversy and even complaints in Korea. It did not go unnoticed among Chinese,…
The programme decoding China
providing the keys to understand Chinese culture, trends and dynamics,
in order to better do business and communicate in China.
