Chinese women in motion: representations of Chinese women in Chinese media Who is the new generation of Chinese women? What are the new conceptions and representations of femininity, beauty, seduction?…
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Cherry Blossoms Marketing Research & Consulting
Cherry Blossoms was pleased to host an event organized by French Founders, at their office in Sai Ying Pun, Hong Kong, on February 6th 2018. Laurence Lim Dally, Managing Director…
The Chinese luxury market is unique and temperamental. How does a brand balance its global identity but resonate well with Chinese consumers? Localisation for the Chinese market is now common…
Laurence Lim Dally inaugurated BNP Paribas’ Diversity and inclusion week in Hong Kong, with the topic of cultural diversity, on Monday October 16th, organized with MixCity. This presentation pointed out…
Laurence Lim Dally’s Hong Kong based branding agency Cherry Blossoms helps western brands bridge the cultural gap with Asian consumers. A long-time observer of female representation on screen in China,…
What does it mean to be feminine in China today? The ideals of femininity have been evolving in China since ancient history. The Confucian moral heritage and the Western influence…
The unprecedented lesbian kiss between two high school students on a Korean TV drama last month raised controversy and even complaints in Korea. It did not go unnoticed among Chinese,…
Between K-pop music and many TV series over the years, Korean culture has been wildly successful in China, representing an ‘acceptable’ and aspirational form of western culture. Laurence Lim Dally,…
As many brands during this season, Hogan, Italian shoe brand belonging to the Tod’s group, prepares to celebrate in its own way the coming Chinese New Year. Whereas Starbucks would usually sell…
The programme decoding China
providing the keys to understand Chinese culture, trends and dynamics,
in order to better do business and communicate in China.
